Hong Kong Education Bureau - TVC

The local education bureau intended to freshen up their announcement video on tropical cyclones and continuous heavy rain.

Concept
We deliberately select real-life encountering to mimic the situations teens are now commonly facing - heartbreaking relationships, peer pressure, celebrations - which often lead to excessive alcoholic consumption.

Creative Solution
We explored Stop motion, an animated filmmaking technique, and hoped to offer a different visual sensation. Definitely spent a lot more time on pre-production work!