HKDA: Design X Technology

A pilot program that encourages co-creation between the field of Design & Technology. 

Service

Branding / Graphic Design / Event Support

Concept

One of the important messages of this program is about "Co-creation". It got us thinking about whether it's possible to explore the symbol of "X", which gives a sense of multiplication.

Creative Solutions

The use of primary & secondary color intends to represent the program's potential participants from different backgrounds - designers & technologists.

We also hope to strengthen the program's vision by creating a supporting graphic that comprises a repeated pattern of connected "X"s, which signifies how co-creations lead to infinite possibilities.