HKDA: DGESS

DGESS is an employment scheme to support local design graduates. 

Service

Branding / Motiongraphic / Graphic Design / Digital Marketing

Concept

At times job seeking can be quite challenging for design graduates, who are often considered less experienced. While from a sustainable perspective, the industry needs to nature new talents and resources often come into play. 

The core message of this program is strong - to be the bridge between fresh graduates & employers, offering not only a position but a series of training to equip them with required skills. 

To signify the relationship between these two communities, we begin delving into the elements of lines & shapes.

Creative Solutions

We use a two-direction, gradient trajectory line to create a sense of bonding. While squares and circles are a representation of participants' evolvement/ development, echoing back to the program's vision.